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Dear Lane Bryant,
Aug. 31st, 2009 09:03 pmWe've been together a long time, haven't we?
I first met you at the mall, while I was looking for grown-up clothes. You were so liberating! A store where plus-size clothing was the main product, not the afterthought. I went a little nuts, as you might remember, spending a grand over the first two years. I loved your sweaters. It was a match made in heaven.
And we only grew closer. I stopped buying clothes almost anywhere else. I began to understand your stocking cycles. You, in turn, started paying more attention to trends and fashions, and you even started using high-profile plus-size models for your ads.
I mean, there were still some strange moments. Like the time I found that you had stocked three giant racks full of halter tops, and I had to really wonder if you understood your target audience, especially later, when I saw that your clearance section was now overflowing with halter tops. Still, I thought it a momentary lapse of reason. An aberration.
But little by little, these aberrations became commonplace. Slowly but surely, you changed.
I used to find it hard to limit my purchases to under $100. Now I can barely find $100 of clothing to buy.
( Let me explain. )
Do you understand that I went into your store and planned on spending $225, and could barely pick out $140? And that was with buying two black tees that I really didn't even need to buy. I'm really disappointed in you. I thought we meant more to you. Why do you keep getting overexcited about certain trends? Don't you realize that not every trend is flattering on the plus-size? And why aren't you capitalizing on the trends that the plus-size are really wearing?
I think our affair is finally over. We had some good times, but I just can't deal with a hood on my sleepwear and I will not wear a hot pink and orange argyle sweater.
No love,
Valis
I first met you at the mall, while I was looking for grown-up clothes. You were so liberating! A store where plus-size clothing was the main product, not the afterthought. I went a little nuts, as you might remember, spending a grand over the first two years. I loved your sweaters. It was a match made in heaven.
And we only grew closer. I stopped buying clothes almost anywhere else. I began to understand your stocking cycles. You, in turn, started paying more attention to trends and fashions, and you even started using high-profile plus-size models for your ads.
I mean, there were still some strange moments. Like the time I found that you had stocked three giant racks full of halter tops, and I had to really wonder if you understood your target audience, especially later, when I saw that your clearance section was now overflowing with halter tops. Still, I thought it a momentary lapse of reason. An aberration.
But little by little, these aberrations became commonplace. Slowly but surely, you changed.
I used to find it hard to limit my purchases to under $100. Now I can barely find $100 of clothing to buy.
( Let me explain. )
Do you understand that I went into your store and planned on spending $225, and could barely pick out $140? And that was with buying two black tees that I really didn't even need to buy. I'm really disappointed in you. I thought we meant more to you. Why do you keep getting overexcited about certain trends? Don't you realize that not every trend is flattering on the plus-size? And why aren't you capitalizing on the trends that the plus-size are really wearing?
I think our affair is finally over. We had some good times, but I just can't deal with a hood on my sleepwear and I will not wear a hot pink and orange argyle sweater.
No love,
Valis