Huh?

[valis2]

subrosax and I were dining at the DIA café today, and I bought a bottle of Odwalla strawberry-banana juice. I was reading the label, as I am wont to do, and I read one sentence that made me pause.

I read it again.

And again.

And finally I made Subrosa read it, too. And yes, she confirmed that it said exactly what I thought it said (bolding mine):

Our philosophy is simple: why throw anything away when it can be put to good use? We're proud to say that most of the delicious, nutritious fruit we use to make our juice is either used or re-purposed. Only approximately 1% of citrus and other material entering our plant will ever enter a landfill. It's just one of the ways we're committed to nourishing the earth as much as we nourish you!

We both puzzled over this for some time. I ended up cutting that portion of the label off the drink and bringing it home so I could show you all.



Seriously, is this saying what I think I'm saying? They make their drinks out of...used fruit? Or, even scarier, they make their drinks out of re-purposed fruit? What in the hell does that even mean?!!

WAIT! Oh, I figured it out. They mean that they use nearly all of the fruit that comes into the factory--that they throw very little of the fruit away, because they either use it for drinks or they use it for something else ("re-purpose"). Whew! Never mind.

Comments

[gmth.livejournal.com]

LOL, someone on their marketing team needs to take a class in copywriting.

[springheel-jack.livejournal.com]

This explains that bacterial poisoning thing they had a while back.

[valis2.livejournal.com]

Dude, it totally bothered me for hours. I mean, I even considered posting a poll so we could all vote on it. lol. ;)

[valis2.livejournal.com]

haha! There you go. Yep, that explains it all.

I'm still giggling over re-purposed fruit, of course. Yeah, I'm five years old.

[todayiamadaisy]

I'm glad you sorted it out. I don't even want to think where used juice comes from.

[hardboiledbaby]

O-kay. Yeah, good on you for being less wasteful, but could you maybe say it so as not to gross your customers out? :-P

[janedavitt.livejournal.com]

That would've had me spitting it back into the bottle, too :-)

[valis2.livejournal.com]

I mean, seriously. I was completely baffled. I wandered around the museum obsessing over it.

[valis2.livejournal.com]

Same here. I was rather traumatized by just the concept, honestly.

[valis2.livejournal.com]

Yeah, I think some new phrasing needs to be contemplated. That was very strangely worded. lol!

[valis2.livejournal.com]

I was really freaked out. hee! I just couldn't figure out what they meant at first.

[idleleaves.livejournal.com]

ROFL, I read it the way you did the first time. Had a heck of a time figuring out what the hell they were on about with 'used juice'.

[valis2.livejournal.com]

I'm SO glad that it wasn't just me! I seriously spent hours trying to figure out what the hell they were trying to say. lol.